Modetechnologie und Textiltechnik

Consumer Perceptions on Sustainable Fashion and Strategy for Competitiveness

Kuruppu RU

Sustainable development is becoming known in the world over yet to popularize in textiles/clothing industries. There is enough and more work to be done in the field of sustainable development in textile/clothing industries. Energy and water conservation, carbon footprint reduction, fair trading etc. are some of the sustainable development areas textile/clothing industries can work. These matters must be brought to the notice of the public and make them aware the importance of the sustainable development. Whilst making consumers aware about the availability of sustainable fashion it is equally important that these products are made at competitive price. The competitiveness being the main concern among the industrialists, producing sustainable fashion at competitive price can be a daunting task. Therefore, this paper will briefly examine the consumer perception, competitiveness of sustainable fashion.