Zeitschrift für Tourismusforschung und Gastgewerbe

The Evolving Dynamics of Social Media in Internet Tourism Marketing

Richard D. Parker

The Evolving Dynamics of Social Media in Internet Tourism Marketing

It’s no earth shattering revelation to discuss the use of the Internet in tourism marketing efforts. The facilitation of tourismbased websites has been ongoing since the medium began enjoying widespread usage in the 1990s. Today it has become almost impossible to conceive of marketing efforts in tourism without a significant internet component; however, as the use of the internet continues to evolve consideration must be given to the directions in which users expect the medium to develop.