Forschungsjournal für Wirtschaftswissenschaften

The challenges and opportunities of nudges and taxation in influencing food consumption behavior

Neev Trehan

Introduction: Unhealthy eating is a prominent issue faced by all modern societies. Health nudges and taxation are instrumental as policy tools to influence healthier purchasing behaviours, with the aim of reducing the burden of the associated health outcomes.

Aim To identify and assess effective methods of nudge and taxation in influencing consumer choices and to compare existing traffic light labelling with Front of Package (FoP) warning labels, which are not currently implemented in the UK.